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Brand Identity

JS Computer Solutions

The Brand Power-Up

Js Computer Solutions is a one stop IT solution for companies looking for reliable and innovative solutions from Maintenance of Computers and Office Machines to Networking and System Development + Installation. Known for their  professionalism, customer care, accountability, on-time delivery which has been proven by 10+ years industry experience

We were tasked to design their new face,  a brand identity that articulates their vision and testimonials from customers 

The Power Up Concept

As the aim of the project was to bring together the Vision of the company with the customers experience in to a mark that is recognizable while communicating the brand message 

We started by asking questions 

What is the company vision?
Providing all around reliable IT solutions so that our customers empower them to focus on their strengths and other business affairs
 
How does customers view JS Computer Solution?
the most common answers...
-Js Computers is their power house to all their IT needs
-Reliable Solutions delivered on time
 
in the process of refining The Vision and Customer perception on the idea of Power  kept on popping up along with delivery & reliability so we decided to put all of them together. Power which we recognize by the symbol    . What is it that represents reliable delivery? ... " a button...? "  so we combined the brand name with a button a power button  Whic we started Calling "The Power Up"

Elements + Logo Alternatives

Below are the elements such as brand colors, typography logo versions of the new brand, an excerpt from the brand guideline

Stationary and other items

The goal behind the project is to reach more people and thus it included designs of items such as business cards letterheads and a t-shirt for our maintenance staff 

The Website

The project also included a website design that is easy to use while a technological feeling that goes along with the brand you can visit the website by clicking the link at the bottom of the showcase

Client:JS Computer Solutions


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