Hub of Africa Fashion Week (HAFW) is an annual event which hosts local (Ethiopian) and international fashion designers to showcase their work and have exchange of experience in Addis Ababa, Ethiopia. The fashion week prides its self for being the biggest locally organized fashion event. This year’s event is the 7th installation of the series which hosted over 35 designers from Ethiopia and all over Africa, the theme-promote upcoming designers and create a platform to allow discussions for designers all over Africa.
The project was to develop design concepts for the marketing campaign (Banners, Posters, Flyers, invites, social media marketing materials, website graphic,...) and on-event publications (Tickets, Booklet, Backdrops,...)
The project was a collaboration of different creatives making the process interesting an the products all-sides strong, Stylists: Yohannes Sisters (www.yohannessisters.net), Photography and Art direction By Mekbib Tadesse, Graphics Design Spectrum Brand Solutions for Mado Communications.